The first SMS was sent in 1992 by Neil Papworth, a 22-year-old software developer from the United Kingdom, on a Motorola Razr phone with the message "Merry Christmas". Thirty years later, Twilio's SMS API has enabled developers to send over 140 billion messages every year. As we look ahead to the next 30 years, trends such as SMS marketing continuing to grow in value, trust driving loyal relationships, MMS powering experiences that convert, and consumers looking for conversations in moments of need are expected to shape the future of messaging. Personalization, innovation in targeting with first-party data, and respecting consumer preferences will be crucial in maintaining trust and delivering relevant content. The rise of conversational messaging is also expected to unlock new revenue opportunities for businesses.