Textingly is a text message marketing service that helps small businesses send text messages to their customers via the web, handling message delivery, contact list management, and reporting in an opt-in manner where consumers can scan start, pause, or stop messages at any time. The company was started by integrating various tools and technologies such as Twilio's API into its platform, which is built on a LAMP stack, allowing it to provide a simple integration experience for businesses. Textingly aims to make short messaging easier for all aspects of communication, with plans to iterate based on customer feedback and launch new features in the coming months.