Jonathan Ozeran, a seasoned expert in mobile app development for the enterprise, highlighted several key challenges faced by Fortune 1000 companies when joining the mobile revolution. These challenges include hesitation, lack of clear vision, and IT blockades due to murky mobile device management plans/approaches. Services like Twilio can help organizations quickly demonstrate the power of connectivity paired with enterprise data in well-thought-out contexts, experiences, workflows, and applications. Ozeran emphasized the importance of focusing on user needs, workflows, and experience design, rather than just adding features for the sake of it. He also noted that API preparedness was low, both technically and from a business perspective, which can slow down progress in deploying new data-driven mobile solutions. Organizations typically sought to improve training/collaboration/data collection processes, streamline logistical flows, deliver time- and rule-based notifications, and make legacy data available on-the-go. Ozeran believes Twilio can play a role in increasing mobile app security through multi-factor authentication and serving as an extension to existing MDM solutions. He also highlighted the typical expectations around mobile app development, including cost, effort, time, and complexity, as well as assumptions about team members' ability to ramp up on mobile technology quickly. To help organizations cross the communications chasm, Ozeran employed approaches such as prototyping, live demonstrations, consistent design, phased project implementation, sharing of anecdotes, and speaking engagements across the United States.