The hybrid sales model combines both offline and online activities to establish trust with buyers, as seen in the shift towards remote work and digital communication during the pandemic. Salespeople must become more consultative and creative, using asynchronous communication channels like texting and messaging applications to deepen trust levels with prospects and customers. The best sales leaders will empower their teams to communicate in the way buyers prefer while ensuring security and compliance. As companies continue to evolve, hybrid selling is here to stay, and salespeople will need to adapt to new tools and technologies to succeed.