To encourage developers to try Twilio for different use cases, industries, and integrations, Twilio runs a developer contest where winners receive a netbook. The contest has been running for over a year, with a focus on language-agnostic platform for cloud communications. Developers can resubmit their previous projects if they didn't win previously, and the company provides various resources such as API reference documentation, SDKs, and sample apps to help them build and improve their applications.