By Twilio The article discusses the importance of mobile messaging apps for businesses in building and strengthening digital relationships with customers. It highlights eight popular messaging apps, including WhatsApp, LINE, WeChat, Telegram, Viber, Facebook Messenger, Kik, and Instagram, each offering unique features and functionalities that enhance customer experience. The article emphasizes the benefits of using mobile messaging apps, such as data security, easy access to social media networks, and opportunities for long-term, impactful connections with customers. It also mentions Twilio's WhatsApp Business API as a tool that helps businesses optimize positive customer and sales interactions, providing reliable API resources that integrate smoothly with current systems. Overall, the article aims to inform businesses about the value of mobile messaging apps in driving business forward and improving customer engagement.