Scaling Social Services with Machine Learning, Behavioral Science, and Programmable SMS

Twilio.org offers credits and discounts to help nonprofits get started with building social good projects. Benefits Data Trust (BDT) is a national nonprofit that helps people enroll in benefits like SNAP, securing over $7 billion in benefits and services for those who need it most since 2005. BDT uses data science and behavioral economics to target eligible individuals, informing them of their eligibility through mailed letters, phone calls, and text-based communications powered by Twilio. With the help of Twilio's Impact Fund, BDT expanded its SMS engagement to serve more beneficiaries with greater efficiency and convenience, improving people's quality of life and reducing healthcare costs. BDT aims to integrate all existing channels into a seamless omni-channel outreach and engagement platform to provide dignity to those in need at scale.

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