Balihoo has developed a solution for national brands to connect with consumers when they are ready to buy, by making it easy for them to create and manage local websites and run marketing campaigns. This is achieved through the use of Twilio-powered call tracking, which allows Balihoo to track consumer response to specific marketing activities and provide reliable analytics to its clients. The solution has been shown to be effective in driving conversions and revenue value, with phone calls converting at a five times greater rate than clicks and driving higher revenue value. By incorporating call tracking into local marketing automation, Balihoo is helping national brands to better understand their customers' behavior and preferences, and to create more targeted and effective marketing campaigns.