Ask Your Developer`, a playbook for unleashing developer power, from Twilio CEO Jeff Lawson, highlights the critical need for businesses to evolve their culture and organization to support developers in designing and building custom experiences that meet unique business needs. As COVID-19 accelerated digital transformation, companies realized that boxed software solutions didn't fit their needs, leading to an increased focus on developing a culture where developers can thrive and tackle real business challenges. The book emphasizes the importance of recognizing this shift and investing in developer talent, as well as creating an environment that tolerates failure, keeps developers close to customers, and assigns problems rather than tasks. By doing so, business leaders can unlock their full potential and build a more diverse community of builders to fill the demand for skilled developers.