The recent explosion of IoT use cases can be attributed to three key building blocks: accelerated microelectronics R&D, ubiquitous software applications via mobile devices, and proliferation of connectivity technologies. As companies deploy more connected devices, managing these devices at scale becomes increasingly challenging due to challenges such as connectivity management, data processing, and device security. However, leveraging APIs from cloud-native providers like Twilio IoT can help solve these hurdles by providing solutions for global scalability, data management, and device security. By integrating with APIs, companies can focus on solving customer needs while growing in a scalable and sustainable manner, ultimately enabling a new age of IoT.