Announcing The Growth Report 2023: Special AI Edition

We're excited to announce the launch of the 2023 Growth Report, Twilio Segment's annual thought leadership report highlighting how businesses are approaching growth, marketing, and new technology against this year's specific economic and business changes. The focus of this year's report is on AI, with a growing interest in artificial intelligence across industries and continents. Despite some pessimistic rhetoric surrounding AI, businesses are using it to deliver results and drive sustainable growth, with 88% of businesses already using some form of AI in their organization. The report highlights how AI is changing the customer experience and marketing game, specifically with chatbots and personalized product recommendations, while also delivering real ROI through data-driven insights. The key to unlocking AI's potential lies in quality data, with 71% of respondents agreeing that this is crucial for driving results. Overall, the 2023 Growth Report offers valuable insights into how businesses are using AI to drive growth and success.

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