Twilio partnered with Google for an LLM LGTM hackathon, providing developers access to the PaLM 2 API and a mock set of customer data to solve customer engagement problems using generative AI and Twilio Segment CDP. The event aimed to empower developers to create personalized customer interactions. Google offered exclusive insights into its Generative AI offerings after Google I/O, including new features in VertexAI like Codey for text-to-code. Developers built innovative solutions over 3 hours, with the first and second place projects showcasing creative application of the PaLM 2 API and Twilio Segment CDP data. The event concluded with a call to action to join SIGNAL, Twilio's yearly conference on customer experiences, where generative AI will be explored further.