Abandoned carts are a significant opportunity for businesses to win over customers who have added items to their cart but didn't complete the purchase. About 70% of shoppers abandon their carts due to extra costs like shipping and taxes, making personalized messages with incentives crucial to re-engage them. Leveraging SMS can boost conversions as it has an 82% open rate and 36% click-through rate, is a preferred channel among customers, and most ecommerce sales happen on mobile devices. Effective abandoned cart SMS strategies include offering added value such as free shipping or discounts, pairing with email for longer messages, considering the timing of the message to maximize conversions, providing real-time help through chatbots or live agents, including multimedia elements like images and emojis, creating a sense of urgency with compelling CTAs, and allowing recipients to opt-out. Providing clear templates and choosing the right platform to send marketing text messages is also essential.