A week of innovation and collaboration took place at SXSW 2012, with Twilio powering several notable companies including Spotify, Startup Bus, Flash Valet, TaskRabbit, Zaarly, Pervasive Galaxy, Bears of Manitou, and others. These companies showcased their products and services using Twilio's APIs and communication tools, such as SMS and phone calls. The event also featured various events and parties hosted by Twilio and its partners, including a privateer boat party, a dance party for charity, and a developer-focused gathering at the Get_down party. The week highlighted the potential of Twilio to enable businesses and startups to build engaging customer experiences and connect with their audiences through technology.