Here's a neutral and interesting 1-paragraph summary of the text: Twilio Messaging has been found to have a significant impact on businesses, with a Forrester Consulting study revealing that it can help organizations improve customer lifetime value by reducing customer care calls and increasing message deliverability. The study found that Twilio Messaging helped a composite organization realize a 40% drop in customer care calls, deflect 15% of remaining calls to text, and save $67,900 over three years. Additionally, the study calculated that SMS marketing with Twilio was worth $328,000 in net margin from a total revenue attained of $3.2 million for the composite organization over three years. The study highlights the benefits of using Twilio Messaging, including increased productivity, scalability, and morale, as well as improved customer satisfaction through real-time updates and data-driven personalization.