** Contact centers play a crucial role in shaping a company's brand image and reputation, making their security a top priority. Businesses must prioritize data security measures to protect customer information and preserve brand reputation. Common threats to contact center security include social engineering attacks, insider threats, outdated or misconfigured technology, and fraudulent activities. To combat these threats, businesses can implement comprehensive employee training and awareness programs, take a multi-faceted approach to mitigate insider threats, encrypt and secure communications, perform regular security audits, and partner with trustworthy vendors. By taking proactive steps to maintain contact center security, businesses can instill confidence in their customers and set call center agents up for success.