Twilio is offering a managed package for Salesforce users, providing platform-level integration with tools like Process Builder and Apex library. The package aims to simplify data collection, measurement, and engagement by integrating Twilio's services such as SMS bulk messaging and secure two-way messaging with Contacts and Leads. This preview release is designed to support both nonprofit organizations using Salesforce and for-profit businesses that want to leverage Twilio in their Salesforce environment.