As Twilio's Associate General Counsel, Sheila Jambekar likens handling personal information to handling radioactive material like uranium, emphasizing the importance of building awareness among developers about privacy protection. She highlights eight similarities between personal information and uranium, including that both are powerful sources of "fuel" for businesses, come in different forms with varying levels of risk, require special training to handle, should not be stockpiled unless necessary, need a clear understanding of where they are at all times, can lead to leakage if not handled properly, and should be disposed of safely once no longer needed. By adopting these principles, developers can become more privacy-aware and build more secure applications that protect users' personal information.