The company Twilio has announced that their Elastic SIP Trunking now supports Caller ID Name (CNAM) Lookup, a feature that allows businesses to identify callers and make informed decisions about which calls to answer. This feature is part of the existing Calls REST API and can be enabled by navigating to the Twilio Console page and selecting the Origination page. With CNAM Lookup, businesses can retrieve caller information on an in-progress call and use it to surface relevant customer data from their system of record.