Jacob Talbot's article highlights key insights shared by Matt Scott of Team Rubicon during the Peer to Peer World Virtual Conference, focusing on effective strategies for peer-to-peer fundraising campaigns. Scott, who significantly increased Team Rubicon's revenue to over $15 million, emphasizes the importance of time-bound campaigns lasting 4-6 weeks to maintain donor engagement without fatigue. He advises creating strong, thematic campaigns that resonate with supporters' interests and connect directly to tangible outcomes, as demonstrated by the Kiteboarding 4 Cancer initiative. Scott also advocates for reducing barriers to participation by offering coaching and resources, targeting high-potential supporters, and using the right communication channels and messages to engage them. Lastly, he underscores the significance of expressing gratitude and detailing the impact of contributions to forge long-lasting relationships, suggesting personalized thank-you notes and impact reports as effective tools for donor retention.