Top 5 Peer to Peer Fundraising Tips with Team Rubicon and Twilio.org

Jacob Talbot's article highlights key insights shared by Matt Scott of Team Rubicon during the Peer to Peer World Virtual Conference, focusing on effective strategies for peer-to-peer fundraising campaigns. Scott, who significantly increased Team Rubicon's revenue to over $15 million, emphasizes the importance of time-bound campaigns lasting 4-6 weeks to maintain donor engagement without fatigue. He advises creating strong, thematic campaigns that resonate with supporters' interests and connect directly to tangible outcomes, as demonstrated by the Kiteboarding 4 Cancer initiative. Scott also advocates for reducing barriers to participation by offering coaching and resources, targeting high-potential supporters, and using the right communication channels and messages to engage them. Lastly, he underscores the significance of expressing gratitude and detailing the impact of contributions to forge long-lasting relationships, suggesting personalized thank-you notes and impact reports as effective tools for donor retention.