Mongoose is a company that uses SMS to communicate effectively with prospective and current students in higher education institutions. The company's product allows universities to send personalized messages to students regarding important matters such as transcripts, campus events, and academic deadlines. Mongoose was founded by David Marshall, who previously worked with pro sports teams to help them use texting to engage fans. The company uses a platform that integrates with Twilio to facilitate conversations between institutions and students. With the help of Twilio's API, Mongoose has been able to send SMS messages from its server-side application using C# code. As a result, 250 institutions have started using Mongoose's service, which has received positive feedback from advisors, counselors, and students alike.