Heymarket, a software company co-founded by Amit Kulkarni, has developed a tool that allows businesses to treat SMS like email, enabling teams to share inboxes and respond to customer messages more efficiently. The shared inbox feature lets team members collectively monitor and respond to texts without sharing personal authentication tokens, allowing businesses to scale their messaging capabilities and improve the speed and quality of their customers' experience. With its powerful mobile app and focus on simplifying UX decisions, Heymarket aims to help a range of businesses from small SMBs to large enterprises improve their customer service and communication.