Democracy Works is a nonprofit organization that aims to increase voter turnout in the US by 80% by 2024 through its online app TurboVote. The app helps Americans register to vote, track local and national elections, submit absentee ballots, and learn critical election information. To engage voters effectively, Democracy Works prioritizes using text messaging as a primary medium, leveraging Twilio Programmable SMS to send reminders, voter registration forms, and answer voter questions. The organization believes that simplicity and the human element are key to its success, with technology serving as a tool for human-to-human conversation rather than a replacement for it. By making voting more accessible and engaging, Democracy Works is achieving significant gains in voter registration and participation rates, including 62% of users successfully registering and voting in the 2016 presidential election.