With Facebook's ad platform, capturing new leads can be a challenge as they need to be exported from the form and manually imported into communication tools. However, with Zapier's integration, companies can automate this process, connecting new contacts to CRM systems like Pipedrive or Twilio for timely follow-up. By using Zapier and Twilio, businesses can save time, improve data quality, and close deals faster, as seen in the examples of Club Dental and Yuge Marketing, which have reduced their admin time by 10+ hours per week and increased the quality of their customer data.