ScribbleChat` aims to elevate text conversations by introducing a more expressive and creative way of communicating through handwriting-style drawings, utilizing `Twilio Programmable Chat` as its underlying technology. The app was founded shortly after the birth of its co-founder's child in a hospital, where an idea for personalized communication was born. ScribbleChat uses this technology to make text conversations more engaging and interactive, allowing users to express themselves through unique graphical effects and animations.