By Jarod Reyes, published on March 30, 2017, on Twitter, Facebook, and LinkedIn. The article discusses how developers are often stereotyped in media and marketing, portraying them as hoodie-wearing nerds or basement dwellers. The author, a developer themselves, argues that it's time to change this narrative and show the importance and craft of their work. They suggest ways to connect with developers better, such as highlighting their skills, showing code examples, and avoiding stereotypes like bearded men or punk-clad women. The article also touches on the need for more diverse marketing materials and events that cater to a wide range of interests. By doing so, developers can be seen in a new light, as unique individuals with diverse interests and passions.