When a business pays excessive monthly bills for phone services, they may be motivated to find alternative solutions. One such solution is using Twilio and Intercom to build their own software and integrate it into their existing systems. By porting their number to Twilio, setting up an Asterisk server with a SIP trunk, and building browser-based SIP phones, businesses can cut their bills by 94% or more. The integration between Twilio and Intercom produces a lot of data that can be used to improve customer experience and streamline business processes. This can lead to increased efficiency, cost savings, and improved patient satisfaction in the case of Farid's dental practice, which has quadrupled its new patient intake without hiring additional staff.