Company
Date Published
Author
Kyle Kelly-Yahner
Word count
510
Language
English
Hacker News points
None

Summary

Team Comeback Kids, a division of Thomas Morstead's charity What You Give Will Grow (WYGWG), used Twilio SMS to assemble and empower volunteer squads to help kids affected by the 2016 Louisiana floods. With over one million dollars in school supplies delivered to kids across the state in just a month, they demonstrated the power of text-based communication in mobilizing volunteers for a cause-driven mission. The organization leveraged Twilio's Frontline SMS platform to send targeted texts to volunteers, achieving near 100% open rates and responses within minutes, compared to lower open rates with email. This experience has inspired Dennis Lomonaco, Executive Director of WYGWG, to create a one-stop shop for nonprofits to communicate with donors, volunteers, and other stakeholders, leveraging Twilio's API to streamline communication and accelerate disaster response efforts.