The North Pole has unveiled a new service called SantaPhone, which enables children to send Christmas wishes to Santa Claus and his team, increasing the accuracy of the global gift distribution program. The service is built on cloud communications platform Twilio and allows parents to schedule phone calls between their child and an elf, with the conversation recorded and shared with Santa and the parents. This new method aims to improve efficiency and accuracy in Santa's gift delivery, reducing lost letters and increasing Christmas cheer for children worldwide.