Integrating Social Impact Into Your Company: How Twilio.org Pledged 1%

Twilio's social impact program, Twilio.org, has learned that social responsibility must be as critical to the company's success as any other initiative. Integrating social impact into the business has created a virtuous cycle between the two, where increased social impact leads to increased business value and vice versa. The Pledge 1% initiative provided a clear precedent for Twilio's commitment to equity in social impact, reinforcing this cycle. As a result, Twilio.org has reassured clients and employees, increasing trust and employee engagement, while also demonstrating the company's reliability and ability to handle complex challenges. By putting the full weight of the company behind social impact initiatives, businesses can experience significant benefits for their business, customers, and employee culture.

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