Rise Science is a company that helps professional athletes improve their performance by using sleep science and text messages. The company was founded by Jeff Kahn, Jacob Kelter, and Leon Sasson after they discovered the importance of sleep for athletic performance in college. They started studying sleep patterns and performance of the Northwestern Football team, finding that texting reminders to go to bed at their "biological night" improved player performance. Since then, Rise Science has scaled its operations using Twilio, a cloud communication platform, sending text messages to NFL and NBA athletes at optimal times to enhance their performance. The company's results include faster reaction times, reduced injuries, and improved practice performances, with players sleeping 7-8 hours per night reporting significant improvements.