Amit Kulkarni, co-founder and CEO of Heymarket, aims to make SMS scalable for businesses by harnessing its simplicity and power. The company's app is designed around organization and insight, allowing users to segment clients into lists for more granular messages. With a 98% open rate and an 80% reply rate, SMS outperforms email in terms of customer interactions. Heymarket empowers customers to make an impact by sending the right message at the right time using the right medium, enabling two-way conversations and meeting scheduling. The company is currently working on a web app that allows businesses to send SMS directly from their browser.