Dimitri Akhrin Builds A CRM That Moves As Fast As Sales Organizations

Dimitri Akhrin, founder of IRIS CRM, has developed a customer relationship management (CRM) system that streamlines the daily functions of Independent Sales Organizations (ISOs), allowing them to manage their business at scale and market speed. The IRIS CRM portal consolidates multiple banks and payment processing platforms into one interface, reducing siloed and clunky reporting systems. By integrating call center functionality with its CRM solution, Akhrin's system has enabled ISOs to experience immediate efficiency gains, doubling revenue in seven months and signing up more clients than the previous two years combined. The IRIS CRM portal includes features such as screen pops, real-time call recording, and contextual tracking, all powered by Twilio's communication tools. By leveraging these features, Akhrin aims to provide ISOs with a comprehensive platform for managing their business, allowing them to coach novice salespeople, solve common problems, and improve overall efficiency.

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