Sonar, a company backed by the TwilioFund, has been named an official Facebook platform partner. This partnership allows businesses to send and receive messages from Facebook using the API, enabling them to have conversations with their customers wherever they want, at scale. The company's goal is to make communications more conversational, fostering trust and addressing immediate needs through messaging. With this new feature, Sonar aims to help businesses like Bohemian Guitars increase sales by 98% by providing a seamless and efficient customer experience.