Erez Marom and Idan Kadosh, who initially ran a locksmith business, founded Send A Job, a field service management and communication software company, after struggling to find a suitable solution for their own needs. They built a Twilio-powered platform that addresses the complex communication needs of clients, contractors, and companies in the field service industry, providing real-time updates, secure call handling, and quality monitoring capabilities. With Send A Job's customers now logging over 1 million SMS and 500,000 calls per month, the company has successfully scaled its solution to meet the growing demands of its users.