The developers behind Network Effects built a Slackbot using Twilio that allows users to text a company's phone number, which then populates in a Slack channel, enabling companies to respond directly to customers' messages. This hack allows for contextual interaction between companies and their customers, as evident in the case of Justin Jackson, who uses his own Slackbot to engage with fans of his podcast. Additionally, Network Effects is hosting a sub-conference within SIGNAL dubbed /bots, which focuses on various types of bots, including Slackbots and chatbots.