This article discusses how to integrate Twilio with Kentico's EMS Marketing Automation process to send order details via SMS notifications when a purchase is completed on the site. The integration was made possible by leveraging Kentico's E-commerce demo site and utilizing a custom Marketing Automation action named "Twilio Notification". This reusable component can be used throughout the site to send SMS notifications, and it accepts parameters such as Twilio API key, sender number, and message content. The process also logs event details in the Kentico Event Log. The author demonstrates how easy it is to empower a Kentico site with Twilio and a few lines of code, making it a great new channel for communication with customers.