Karen Cohen: Giving Engineers The Culture They Need To Do Great Work

A project architect at Wix, Karen Cohen emphasizes the importance of giving engineers sufficient time to complete projects, highlighting that this directly impacts the quality of their work. She uses baking metaphors to illustrate her point, noting that just as a baker needs adequate time to make a cake, an engineer requires enough time to produce high-quality results. Cohen stresses the need for a supportive development culture, where developers are respected and empowered to thrive. Her approach is informed by her experience in Israel's tech industry, where she has learned from Wix's talented developers. Furthermore, Cohen reveals that software hacking has made her life easier at home, suggesting that embracing this aspect of development can have personal benefits as well.