In a public beta, Twilio has made its in-app video calling feature available to all customers, allowing them to embed live peer-to-peer video into their mobile and web applications. This move aims to enable use cases that surpass traditional face-to-face video calls, particularly in professional settings where context is key. The technology leverages the WebRTC standard, enabling users to show complex information or problems through video, which can facilitate more effective communication and collaboration. The company has seen promising results from its developer preview period, with healthcare and in-app visual support being among the most popular use cases. Twilio plans to continue developing its communications toolkit, including IP Messaging, server-side capabilities, and new standards, to further enhance its in-app video capabilities.