EMC Corporation, a leading cloud computing and data storage company, has successfully implemented a SMS-based IT alert system using Twilio to reduce email usage and improve employee notification. The company initially aimed to cut down on unnecessary emails sent for IT alerts, with the goal of saving time and resources. By leveraging Twilio's API, EMC built an internal platform that empowers all employees to send texts and monitor IT services in real-time. This system has led to a significant reduction in email-based alerts, with the company predicting a monthly outbound SMS volume of 900,000 six months into using Twilio. The implementation has also enabled segmentation of departments using the platform through their internal API, allowing for more efficient resource allocation and proving the value of provided tools.