How Jeff Lawson Founded Twilio: Build with Conviction or Risk Burnout

Jeff Lawson, co-founder of Twilio, reflects on his experiences in three previous companies where he struggled to find conviction and burned out due to a mismatch between his personal interests and the company's focus. He realized that it was the lack of conviction around the product or customer that led to his burnout, but found this conviction in communications. This insight led him to start Twilio, a software company focused on providing cloud communication solutions, where he could leverage his passion for solving problems and iterating rapidly.

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