Twilio Talks UK Ridesharing In London with DriveNow, GoCarShare, and More` highlights the growing trend of on-demand services in the ride-sharing and car-sharing industry. The event brought together industry specialists from companies like DriveNow, Lyft, and Uber to discuss alternatives to car ownership. Twilio powers SMS communications at key stages of these companies' customer journeys, including registration and car reservations. The discussion touched on behavioral aspects of car sharing, government involvement in the sector, and marketing strategies to influence adoption.