Lifesize, a division of Logitech, has successfully transformed itself into a software-first company by leveraging Twilio's Elastic SIP Trunking technology. The company's commitment to the cloud and partnership with best-of-breed providers enabled them to deliver an amazing customer experience, including instant provisioning of local dial-in numbers in nearly 50 countries. Lifesize's SaaS offering, Lifesize Cloud, has become the fastest-growing product in company history, with over 70,000 paying users in more than 1,700 companies, and has achieved impressive metrics such as accelerated sales cycles, higher customer satisfaction, and lower churn rates. The use of Twilio's Elastic SIP Trunking technology allowed Lifesize to scale quickly and easily integrate PSTN connectivity into their solution, making it a key differentiator for the company.