The developers behind Circly aim to combat the stigma surrounding cancer by creating a support system that encourages friends and family to look out for one another. The service uses Twilio's communication tools to send personalized reminders, such as texts or calls, to users about performing self-checks or adopting healthier habits. By doing so, Circly hopes to create a network of emotional support that can help prevent or work through cancer, rather than perpetuating negative conversations surrounding the disease.