Here is a neutral and interesting summary of the article in one paragraph: Kit CRM allows users to control their customer relationship management (CRM) via text messages using Twilio SMS, enabling a simple and ubiquitous method of sending targeted marketing actions. The platform was developed by Michael Perry's business from an audience targeting app to a full-fledged CRM in just 18 months, with expansion into several new countries happening rapidly. Kit acts as a digital employee managing sending, scheduling, and drafting of various marketing actions, providing a preview of the post or email copy before sending it. The use of Twilio SMS as a layer on top of Kit's powerful CRM makes complex marketing actions controllable through simple texts, leveraging the ubiquity of text messaging to offer an accessible solution for businesses worldwide.