At SIGNAL, Twilio announced a new pricing model for its Programmable Video service, designed to make video a feature in every application, with costs significantly lower than industry standards. The company has built the infrastructure to be massively scalable and wants to enable video to be embedded in applications everywhere. A traditional SaaS-based pricing model was deemed unsuitable as it relies on assumptions about user behavior and is often accompanied by caveats. Instead, Twilio's new pricing model is based on a more fundamental approach that considers software communications as the future of communication, providing a foundation for building scalable experiences at scale, globally.