Greytruck is a third party logistics company that leverages Twilio SMS to provide clients with instant access to critical database information via text messages. The company's "robits" little robots monitor databases and trigger SMS notifications based on predefined rules, allowing clients like fire stations to receive timely data on response times, fires responded to, and other metrics. CEO Eric Xavier finds Twilio an easy integration and uses its API to build custom responses to client queries, creating a conversational interface with the database. By using Twilio SMS, Greytruck aims to help users unlock insights from their databases and have meaningful conversations with them.