Sonar has partnered with Twilio to power its SMS outreach tool, which aims to provide an immediate and personal connection between businesses and customers. By leveraging SMS, Sonar seeks to enable higher-quality conversations and increase customer satisfaction while generating more leads. Mayvenn, a company that helps salons and stylists sell hair products, is one of the clients using Sonar's tools, having previously struggled with a similar approach before adopting the new suite of communication tools. According to Sonar co-founder Matthew Berman, SMS offers the most immediate and personal connection among all customer channels, making it an ideal choice for businesses looking to engage their customers effectively.