Asha Sharma, COO of Porch, discusses the challenges and future of customer communications in the home improvement space. She emphasizes the importance of seamless communication for a differentiated customer experience, highlighting the need to overcome industry-specific barriers such as language differences. Sharma also touches on the role of developers in architecting unique solutions that cater to customers' needs, and encourages collaboration through regular "dev days" where developers can explore tools and create innovative solutions. She envisions live video capabilities bridging communication gaps between professionals and homeowners in the future.