CMT Brings Thousands To The Party: Using Twilio To Connect Fans With The Cast of Party Down South

CMT used Twilio to connect fans with the cast of its reality show Party Down South, allowing thousands of fans to call and speak directly with two cast members, Walt and Tiffany, before the season premiere. The service was used to protect the cast's privacy while also scaling to handle a high volume of calls from enthusiastic fans. The campaign resulted in 16,000 calls prior to the premiere and jumped to 21,000 on the day of the premiere, with some fans experiencing shock or excitement when they finally spoke with Walt and Tiffany.